Brand Management & Aligning Business Solutions

Tier 1: Brand Foundation & Alignment Workshop

Ideal for Startups & Early-Stage Businesses

Focus: Establishing the core elements of the brand and initiating alignment with business basics.

Includes:

• Brand Discovery Workshop: Facilitated session to define core brand values, mission, vision, and target audience.
• Preliminary Brand Positioning: Initial development of a unique position in the market.
• Basic Brand Identity Review: High-level assessment of existing visual elements (if any).
• Core Business Alignment Assessment: Initial review of how the brand connects with the business model and core offerings.
• Actionable Alignment Plan (Phase 1): A roadmap outlining initial steps for aligning the brand with key business functions.
• Key Performance Indicator (KPI) Identification (Brand Focused): Defining initial metrics to track brand awareness and perception.

Tier 2: Brand Development & Strategic Alignment

Suited for Growing Businesses

Focus: Developing a more comprehensive brand identity and strategically aligning it with key business areas.

Includes (All elements of Tier 1, PLUS):

• Comprehensive Brand Identity Development: In-depth creation or refinement of visual elements (logo, color palette, typography), brand messaging, and voice.
• Competitor Analysis: Detailed analysis of the competitive landscape to inform brand positioning.
• Target Audience Deep Dive: Comprehensive research and persona development for better audience understanding.
• Strategic Business Alignment: Detailed review and recommendations for aligning the brand with marketing, sales, customer service, and product development.
• Content Strategy Framework (Brand Focused): Outline for creating brand-consistent content across relevant channels.
• Alignment Implementation Support (Limited): Guidance and support for initial implementation of alignment strategies.
• KPI Definition & Tracking Framework (Integrated Brand & Business): Establishing metrics to track the impact of brand alignment on business goals.

Tier 3: Comprehensive Brand Management & Enterprise Alignment

For Established & Expanding Businesses

Focus: Ongoing, in-depth brand management and full integration of brand strategy across all aspects of the business.

Includes (All elements of Tier 1 & Tier 2, PLUS):

• Ongoing Brand Management & Monitoring: Continuous tracking of brand perception, competitive activity, and market trends.
• Cross-Departmental Alignment Implementation & Support: Active collaboration with all business departments to ensure brand consistency in all operations.
• Employee Brand Engagement Program: Development and support for internal initiatives to ensure employees embody the brand.
• Customer Experience (CX) Alignment: Strategies to align the customer experience with the brand promise.
• Brand Performance Reporting & Analytics: Regular reporting on brand health and the impact of alignment efforts on business outcomes.
• Crisis Communication Planning (Brand Focused): Developing protocols for managing potential brand crises.
• Regular Strategic Review & Adaptation: Periodic reviews of the brand strategy and alignment efforts to ensure ongoing relevance and effectiveness.

Optional Add-on Services

Available with any tier

• Website and Digital Presence Optimization (Brand Focused): Ensuring online platforms reflect the brand identity and messaging.
• Social Media Strategy & Management (Brand Focused): Developing and executing social media strategies aligned with brand goals.
• Marketing Campaign Development & Alignment: Creating marketing campaigns that are consistent with the overall brand.
• Internal Brand Training Workshops: Training employees on brand values, messaging, and how to represent the brand effectively.
• Executive Coaching for Brand Leadership: Supporting leadership in championing and embodying the brand.
• Brand Audits & Health Checks: Periodic assessments of the current state of the brand and alignment efforts.